Selected work
Two paying clients, then concept builds and spec pitches. Every one is live, every one is labeled for exactly what it is. No invented clients, no borrowed work.
Client build · Carpet and air duct cleaning, Champlin MN
Live and in service
Justin, Ryan and Clayton clean carpet, air ducts and dryer vents across the north and northwest metro, and do the work themselves. Hewstone rebuilt their site on their own domain: a page for every service they sell, a real page for each of the 43 towns in their search footprint, and a price estimator that quotes a maximum rather than a starting point.
What it shows: local search at scale, and publishing a price as a ceiling rather than a starting point.
53 pages built from scratch: a page for every service they sell, plus a real page for each of the 43 towns in their search footprint.
Three of them, on the homepage, every service page and all 43 town pages. A homeowner answers a few questions and gets a number back, quoted as a maximum rather than a starting point.
86 vector maps, a desktop and a mobile plate for each town, drawn from open map data so that no two town pages carry the same map.
Their business description rewritten, a missing service category added, and merge requests filed for two duplicate listings. Google decides those on its own schedule.
The owner reports that the day after the site went live, a homeowner priced a job in the estimator and phoned in to book it.
Client build · Business-purpose lending, Farmington MN
Live and in service
Jacob places working capital and equipment financing with private lenders for business owners the bank turned down. He came to Hewstone with a business and no name, no brand, and no site. He now has all three, and an application his customers can finish in four minutes.
What it shows: naming and brand through to a working product, for a business that is not a trades company.
An established brokerage trading under a name it had outgrown. Trueballast came out of the founder's own story and cleared a USPTO Class 36 knockout search before a dollar was spent on signage.
A full identity: the Waterline mark, the palette, the type system, and the voice, documented in a brand kit the owner keeps.
Eight pages designed and built from scratch, including the disclosures a lending business is required to publish and most competitors bury.
The application sorts working capital from equipment financing in one click, then asks four minutes of plain questions. No Social Security number, no tax ID, no bank logins.
“I have to say this is where it's at regarding anything websites. The pure eye popping power of my website done by Hewstone is unreal. For how Turn-Key these websites really are... It is absolutely crazy when you also think about how much other developers have tried to get you to pay in the past.”
Hewstone has two Google reviews. One of them is Jacob's. The other is not from a client at all. That is the whole of the social proof, stated plainly, because a page claiming more than that would be the first thing worth checking.
Concept and spec work
Nobody paid for these. They were built to answer a question a prospect always asks, which is what the work actually looks like before they commission any. Each one is live and each one says on the label what it is.
Concept build · Design-build studio
A fictional luxury home builder for the North Shore. Full site with a custom type system, art-directed imagery, and an editorial process page, built end to end to show what premium looks like at this price.
What it shows: Custom design, art direction, full-site build speed
Visit the live site→
Concept redesign · Food truck
An unsolicited redesign for a Minneapolis taco truck. Menu-board energy, custom illustration, and online ordering put front and center instead of three scrolls down.
What it shows: Brand-led design, custom artwork
Visit the live site→
Spec build · Food truck
A complete site for a Twin Cities Chilean food truck. Menu, weekly schedule, and a catering pipeline, built so the owner could switch it on in an afternoon.
What it shows: Fast full builds for working small businesses
Visit the live site→
Spec pitch · Taproom
A cold-pitch demo for a small-town Minnesota brewery. Taplist, hours, events, and merch in a warm taproom feel.
What it shows: Pitch-ready demos, hospitality sites
Visit the live site→Thirty minutes, no pitch deck. Bring the site you have now, and you will get an honest read on what is worth building and what isn't.
Or hear what we ship: (612) 453-1585