Premium websites, smart automations, and custom software built around your business.
Book a 30-minute discovery callPremium websites
Look better online.
A high-quality first impression with a clear next step to book, request a quote, or inquire.
Trueballast FinancialWhat we built
- A new nameA working business renamed, with a name drawn from the founder's own story.
- Brand and wordmarkA full identity: wordmark, icon, colours and type.
- The siteDesigned, written and built from scratch on their own domain.
- MotionAn opening that parts like a curtain, and a headline that swings back level.
Trueballast FinancialTrueballast in motion
Trueballast FinancialWhat we built
- A new nameA working business renamed, with a name drawn from the founder's own story.
- Brand and wordmarkA full identity: wordmark, icon, colours and type.
- The siteDesigned, written and built from scratch on their own domain.
- MotionAn opening that parts like a curtain, and a headline that swings back level.
FadeLabOpening film
FadeLabWhat we built
- The siteOne website for both shops, built for phones first.
- Opening filmThe shop's lights come on, one after another, as the page opens.
- Shop walkthroughScroll from the storefront to the barber's chair, and back.
- BookingPick a shop, then a barber, and go straight to that barber's booking.
- NewsletterA sign-up on the site and a branded email for the owners to send.
FadeLabGenerated walkthrough
Explore the shop.
Scroll from storefront to chair. Reverse to head back.
Green TeamWhat we built
- The site53 pages built from scratch, with a real page for each of the 43 towns in their search footprint.
- A map for every townDrawn from open map data, in the style of a 1950s road map.
- IllustrationsThe owners and their van, illustrated in a mid-century screenprint style.
- Instant price estimatorA homeowner answers a few questions and gets a price on the page.
- LogoTheir own badge cleaned up and matched to the green of the van.
- Google listingDescription rewritten and a missing service category added.
Green TeamMid-century screenprint
Illustrations
Instant price estimator
A map for every town
Smart automations
Cut the repetitive work.
Connect the tools a business already uses and reduce repetitive intake, follow-up, and administration.
See the buildsEvery day
- Answers the phone
- Replies in a minute
- Books the job
- Asks for the review
Custom software
Get tools that fit how you operate.
Tools tailored to how a business operates when off-the-shelf options do not fit.
See the builds- Portals
- Dashboards
- Calculators
- Internal tools
possible examples
Start with one. Add the rest as you grow.
Nothing here requires anything else, and the price is fixed before work starts on all three.
Book a 30-minute discovery call- Premium websites
- Smart automations
- Custom software
Process
How a project actually goes.
Discovery call
30 minutes. You tell us what's going wrong: missed calls, slow quotes, no follow-up. We tell you which systems solve it and what it'll cost.
Build & integrate
We build inside your existing CRM, calendar, and phone system. Most setups go live in 2-3 weeks. You approve every customer-facing message before it ships.
Run & refine
Monthly retainer covers monitoring, tweaks, new automations, and quarterly strategy. Cancel anytime; the systems are yours.
Pricing
One-time setup, light monthly retainer, no annual contracts.
Websites
three builds
from $1,000 setup
$100–300/mo
Starter $1,000 · Custom $3,000 · Signature $5,000, with website chat included on Custom and up
Automations
two packages + custom
from $1,000 setup
$200–500/mo
Reviews and project updates start at $1,000; the receptionist, lead response, coaching and quoting run higher
Custom Software
per project
$5,000–$15,000 setup
quoted
Internal tools, quoted at a fixed price before work starts. You own the result outright
Questions
Things every owner asks before signing on.
Honest answers up front, so you don't have to dig.
We talk through what you need, how your business works, and the tools you already use. Then we agree on the scope, price, and timeline before the build begins, so you know what's included and what to expect.
Yes. You can get a website without buying automations or custom software. If you need something else later, we can scope it separately. Start with the work your business needs now.
For the first 30 days you see every message before it goes out to a customer. After that you can let the ones you trust send on their own. Mistakes get caught, the wording gets tuned, and you stay in control the whole time.
Start small. Pick the one thing costing you the most revenue, then add more once it's earned its keep. Websites run $1,000 to $5,000, automations start at $1,000 setup plus $200 a month, and custom software is quoted between $5,000 and $15,000 before work starts. It's month to month, you own everything we build, and you can cancel any time.
Still have questions?
Conversation
Let's talk.
Pick a slot · 30 minutes · Google Meet
Month to month, cancel anytime. You own everything we build; if you leave, it goes with you.