A website that sells.A phone that always answers.Leads that never go cold.
Smart websites, AI automations, and custom software for Minnesota businesses that sell a quoted service.
The work is world-class.
The back office is from 1997.
AI Voice Receptionist
Never miss another call.
A natural-sounding AI answers when your office can't, on nights, weekends and the third simultaneous call, qualifies the caller, texts them a booking link, and texts your team a summary.
Read moreInbound Lead Response
Built to reply in 60 seconds.
AI replies to inbound leads fast, qualifies them, and shares a booking link before they call your competitor.
Reply sent 43 seconds after the form
AI Sales Call Coach
Coach every rep on every call.
We listen to your sales calls, score them, and tell each rep exactly where the deal slipped. Owners get a weekly team report.
AI-Assisted Quoting
Branded proposals in 10 minutes.
Your team enters the details after the appointment. AI writes a polished, branded proposal with your pricing, your timeline and your terms.
Read moreReview Request Automation
More Google reviews. On autopilot.
After every completed job, AI texts the customer a one-tap link to leave a public Google review, plus a friendly reminder.
A fixed price, a firm timeline,
and you keep all of it.
What it is
All of it runs on your existing tools.
Hewstone connects to your existing tools and quietly handles the work that doesn't scale: answering the phone, following up on quotes, asking for reviews, keeping customers in the loop. Your team stays on the work they were hired for. The back office runs itself.
What a typical day looks like with the systems running.
The short version
Built for local businesses that sell a quoted service.
Hewstone runs the parts of the business that don't scale, the phone, the follow-ups, the reviews and the quotes, so every lead gets answered and your team stays on the work you hired them for.
60s
How fast a new lead gets a reply
24/7
Nights, weekends, and when both lines are busy
6
Automations you can start with, one at a time
2–3 wk
From kickoff to live
What the systems are built to do, not averages from client accounts.
What we sell
Websites, automations, and custom software.
Most businesses start with the website and add the rest once it has earned its keep. Nothing here requires anything else, and the price is fixed before work starts on all three.
Six automations, each priced on its own.
What the work looks like.
AI replies, coach reports, branded proposals, shown the way your customers and reps would see them.
See full builds on the work page→Inbound · Linda H. · 7:42 pm
Bend, OR · Storm damage form
Outcome
Booking link texted. Lead qualified.
Owner pinged with summary.
Inbound Lead Response
A quote request lands at 7:42 pm.
You never lift a finger.
Someone fills in your form long after the office has closed. The system we build replies in seconds, asks the questions your front desk would ask, texts them a link to book a time, and sends you a summary. The lead is handled while you're having dinner.
Sales Call Coach
James closed the deal.
Here's what to fix anyway.
Every recorded sales call gets reviewed automatically, and each rep gets coached on the specific moment the deal slipped. You get one weekly rollup showing who's growing and who's stalling.
coach.hewstone.io / reviews / 11-14
Call review
James M. · Hartwell Residence
Sales appointment · Nov 14 · 18 min
Score
7.8/10
Talk ratio
38 / 62
Rep / Customer
Buying signals
3 / 3
caught
Objections
2 / 3
handled
Strengths
Strong open, referenced storm damage from intake form. Caught the financing question early.
Opportunities
Talked over the customer once at the 11:30 mark. Missed the price objection at 14:50.
Coach this week
Practice the financing pitch before Tuesday's appointment. I've queued a 5-min role-play in your training tab.
Hewstone-built proposal
Hartwell Residence
2847 Pinewood Ln · Bend, OR · 97701
Proposal #
2026-1114-007
Valid 30 days
Total project
$26,500
Timeline: 2-3 days · Weather permitting · Crew of 4
Accept & scheduleGenerated in 11 minutes. Auto-emailed after rep approval.
AI-Assisted Quoting
Branded proposal.
Generated in 11 minutes.
Your rep finishes the appointment, enters six numbers and taps submit. AI writes the full proposal in your voice, with your pricing, your terms and your brand, and it lands before the customer's morning coffee.
How a project actually goes.
Discovery call
30 minutes. You tell us what's going wrong: missed calls, slow quotes, no follow-up. We tell you which systems solve it and what it'll cost.
Build & integrate
We build inside your existing CRM, calendar, and phone system. Most setups go live in 2-3 weeks. You approve every customer-facing message before it ships.
Run & refine
Monthly retainer covers monitoring, tweaks, new automations, and quarterly strategy. Cancel anytime; the systems are yours.
One-time setup, light monthly retainer,
no annual contracts.
Mix and match systems. Add more as you grow. Cancel any time. Your systems are yours to keep.
Websites
three builds
from $1,000
setup · $100–300/mo
Starter $1,000 · Custom $3,000 · Signature $5,000, with website chat included on Custom and up
AI Automations
two packages + custom
from $1,000
setup · $200–500/mo
Reviews and project updates start at $1,000; the receptionist, lead response, coaching and quoting run higher
Custom Software
per project
$5,000–$15,000
setup · quoted
Internal tools, quoted at a fixed price before work starts. You own the result outright
Each price is for a single product: start with the one you need and add more later. See the full breakdown →
Bundle & save
Run more than one?
The setup gets cheaper.
Take the Answer package and the Follow Up package together, or add a website to either, and the one-time setup drops. The monthly is simply the sum of each. We'll quote your exact combination on a 30-minute call.
See every price on one page→- 2 packages10% off setup
- 3 packages15% off setup
- Everything20% off setup
Commitments
Six things we put in writing.
Cancel anytime.
No annual contracts. Month to month. If we stop earning it, you stop paying for it.
You own everything.
If you leave, the workflows, prompts, and integrations come with you. We don't trap clients.
We build in your stack.
Your CRM, your phone, your calendar. No rip-and-replace. We connect to what you already use.
30 days of refinement.
After launch we tune the prompts, voices, and triggers until everything sounds like you.
You approve every message.
Nothing customer-facing ships without your sign-off, until you trust it enough to set it free.
The price we quote is the price you pay.
Fixed before we start. No hourly surprises, no scope-creep invoice at the end.
Not sure which systems you need?
Tell us what's going wrong and we'll tell you which systems would help, and which wouldn't be worth your money yet.
Things every owner asks before signing on.
Honest answers up front, so you don't have to dig.
Who am I actually talking to?
Thomas Cannaday, the founder. Hewstone is a small, independent shop built in Minnesota: no VC, no sales team, no account manager who hands you off after signing. The person who sells you the system is the person who builds it, and you get a direct line to him. That's the whole sales process.
Will my customers hate talking to a machine?
Some people will always want a person, and the system puts those callers straight through to you. Most callers care more about getting an answer at 8pm than about who gave it, and the real alternative isn't a human, it's voicemail. The voice is the most natural-sounding available and shaped to your brand. Judge it yourself: our own line, (612) 453-1585, is the same system we'd build you.
What if it screws up?
For the first 30 days you see every message before it goes out to a customer. After that you can let the ones you trust send on their own. Mistakes get caught, the wording gets tuned, and you stay in control the whole time.
How do I know this'll actually work for my business?
Start small. Pick the one thing costing you the most revenue, then add more once it's earned its keep. Websites run $1,000 to $5,000, automations start at $1,000 setup plus $200 a month, and custom software is quoted between $5,000 and $15,000 before work starts. It's month to month, you own everything we build, and you can cancel any time.
Still have questions?
Let's talk.
30 minutes on Google Meet. Bring your lead flow and your phone setup, and we'll map where revenue slips through and which systems would close the gap. If the honest answer is "not yet," we'll say so.
Not ready to pick a time?
Tell us what's broken.
See what missed calls are costing youBuilt in Minnesota, for Minnesota businessesPick a slot · 30 minutes · Google Meet
Month to month, cancel anytime. You own everything we build; if you leave, it goes with you.
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