Custom Software
You already know
what's broken.
It is the spreadsheet three people edit and nobody trusts, or the two systems that refuse to talk to each other, or the hour every Monday somebody spends retyping the same numbers. We build the tool that ends it, inside your own accounts, and you own it outright.
$5,000 to $15,000 · quoted fixed-price before work starts
What this usually turns out to be
One of these, nine times out of ten.
A scheduling tool that matches how you dispatch
Every off-the-shelf scheduler assumes a booking model somebody else invented. If your crews, territories, and lead times don't fit it, you end up running the real schedule in a spreadsheet next to the software you pay for.
A quoting calculator with your pricing rules in it
Tiered rates, regional overlays, crew multipliers, the discount only the owner is allowed to approve. The rules exist. They just live in one person's head and get retyped into a template every time.
An inventory or asset tracker
What you own, where it is, who has it, what it cost, and what it is worth now. Usually the thing being replaced is a shared spreadsheet that three people edit and nobody trusts.
A client portal
One link where a customer sees their documents, their status, and what happens next, instead of emailing your office to ask. Cuts the call volume that the receptionist is currently absorbing.
An internal dashboard that tells the truth
Numbers pulled from the systems you already run and put on one screen, so the weekly meeting starts from the same figures rather than from four exports that disagree.
The integration nobody sells
Two tools you pay for that refuse to talk to each other, and a person in your office who is quietly the integration. That person is expensive and they would rather be doing something else.
What this is not: an app for a market that does not exist yet. This is internal tooling for a business that already has customers and can describe the problem in one sentence.
The price
$5,000 to $15,000
A real range with a real floor, not a “starting at” that becomes something else once you are committed. You get one number in writing before any work begins, and that number is what you pay. Most projects land in the middle.
Scoping call
Ninety minutes, free, and it is a working session rather than a pitch. We map what the thing has to do, what it must talk to, and what happens when it goes wrong. Plenty of these end with us saying an off-the-shelf tool already does this and naming it.
Fixed quote in 48 hours
One number, in writing, with what it includes and what it does not. If the honest number is above the range, you get told that instead of being walked into it a change order at a time.
Build and hand over
Built inside your stack and your accounts. You see it working before you pay the balance, you get the source and the documentation, and thirty days of refinement after launch are part of the price.
Where this sits
Most businesses arrive here last. The website is the front door, and the automations cover the moments a customer reaches you. Custom software is for the part nobody outside your company ever sees, which is usually the part costing you the most hours.
Questions
What owners ask before signing on.
Why is the floor $5,000?
Below that the honest answer is almost always an existing tool, and we would rather tell you which one than take the money. The range covers scoping, building, testing, and handing over something your team can actually run. Most projects land in the middle of it.
What if it costs more than $15,000?
Then it is a bigger project than this page is describing and we say so at the scoping call, before you have spent anything. Sometimes the right move is to build the first useful piece inside the range and decide about the rest once it is running.
Do I own it?
Yes. The source code, the data, and the accounts it runs in. It is built inside your infrastructure rather than rented back to you, and there is no monthly licence holding it hostage. If you want us to keep maintaining it that is a separate, cancellable arrangement.
What if my team won't use it?
That is the most common way custom software fails, and it is a design problem rather than a training problem. We scope around what your team already does instead of the process someone wishes they followed, and the thirty days after launch exist specifically to fix the friction that only shows up in real use.
Can you work with the software we already have?
Usually. Most business tools have an API, and the ones that don't often have an export we can work with. Part of the scoping call is finding out which of yours is which, because that changes the number.
I have an idea for an app. Is that this?
Probably not. This is internal tooling for a business that already has customers and a problem it can describe in one sentence. Building a product for a market that does not exist yet is a different job with different risks, and we are not the right shop for it.
Let's talk.
Ninety minutes, free, and it is a working session rather than a pitch. Bring the problem in whatever shape it is currently in. If a tool already on the market solves it, you will leave with the name of that tool instead of a quote.