About
A small, opinionated shop,
built in Minnesota.
Hewstone designs smart websites, builds AI automations, and writes custom software for local businesses that sell a quoted service. Independent, founder-led, and deliberately small.
The problem
Most local businesses lose inbound revenue to operational gaps that have nothing to do with the quality of the work.
A call at 6pm that goes to voicemail. A form filled in on Saturday and read on Monday. A quote that takes three days to write. A finished job nobody asks for a review on. None of it shows up in a report, which is exactly why it goes on for years.
Five years ago there was not much to be done about most of that. The technology either did not exist or did not survive contact with how a real business runs. In 2026 it does. AI voice holds a genuine conversation, AI text writes in your voice rather than in a template, and both connect to the CRM and phone system you already pay for. The opportunity is to put that into the three or four places where it compounds, and to ignore the noise around everything else.
That is what Hewstone builds, on top of the website it usually starts with.
The shop
Independent, founder-led, and built in Minnesota.
Hewstone comes out of real years inside a business that sells a quoted service: sitting in on sales calls, watching leads go cold between the form and the follow-up, and watching revenue disappear through gaps that did not need to exist. The work started there and generalized, because the shape of the problem turned out to be the same for a lender, a law firm, and a roofing company.
When you sign on you get a direct line to Thomas Cannaday, the founder, who is the same person who builds the thing. That is the whole sales process.
In writing
Six things we put in writing.
Cancel anytime.
No annual contracts. Month to month. If we stop earning it, you stop paying for it.
You own everything.
If you leave, the workflows, prompts, and integrations come with you. We don't trap clients.
We build in your stack.
Your CRM, your phone, your calendar. No rip-and-replace. We connect to what you already use.
30 days of refinement.
After launch we tune the prompts, voices, and triggers until everything sounds like you.
You approve every message.
Nothing customer-facing ships without your sign-off, until you trust it enough to set it free.
The price we quote is the price you pay.
Fixed before we start. No hourly surprises, no scope-creep invoice at the end.
How we work
We'll tell you when it isn't worth it.
If a system won't pay for itself in how your business actually runs, you hear that on the call and you keep your money. There is no version of this where you get sold something to fill a month.
Every claim has a source.
Read the blog posts. Every statistic links out to where it came from, every modeled scenario is labeled as one, and where there is no honest number we say so instead of inventing one.
Small on purpose.
No VC, no sales team, no account manager who hands you off after signing. One person plus a lot of AI, which is also the argument for what we build.
Things we won't do
- ✕Replace your CRM, your phone system, or your calendar.
- ✕Lock you into an annual contract.
- ✕Warehouse your customer data on our side.
- ✕Ship customer-facing AI without your approval queue for the first 30 days.
- ✕Tell you that you need all of it. Most businesses should start with one thing and stop there until it has paid for itself.
- ✕Quote you a price before we understand how your business actually runs.
- ✕Take your phone records, contact lists, or anything else proprietary with us if you ever leave.
Let's talk.
Thirty minutes to walk through how the business runs now, where the money is going missing, and which of this, if any, would pay for itself. No pressure. If the honest answer is "not yet," you will hear that.