For contractors · Coaching
Every in-home call coached. Every rep growing.
We listen to every recorded sales appointment, score it, and tell each rep exactly where the deal slipped and where they nailed it. Owners get a weekly team scorecard.
$3,500 setup + $500/mo
Why this matters
Sales coaching is the highest-return investment a contracting business can make, and it's the first thing squeezed out of the week. The owner is running the company, the sales manager has six reps and a quota, and nobody has time to listen to every appointment recording. So reps get vibes-based feedback once a quarter, repeat the same mistakes, and the deals that should have closed keep walking out the door. This changes the math: every appointment gets coached, every rep gets specific feedback, and the owner gets one scorecard a week.
What it costs
One price, fixed before we start.
AI Sales Call Coach
$3,500 · $500/mo
Every recorded appointment transcribed, scored across 8 to 12 dimensions, and turned into per-rep coaching.
Built around your sales methodology rather than a generic rubric, whether that's Sandler, Challenger, or the playbook you wrote yourself. Reps get a Monday email with their week scored and the specific moments worth studying. You get one ranked team view and nothing to listen to.
That is the price you pay, agreed before anyone starts. Take more than one system and the setup drops; the ladder is on the pricing page.
What the system does
Everything this system ships with.
Listens to every recorded appointment
Audio from phone apps, dash cams, or dedicated recorders, accepted in any format and processed automatically.
Transcribes with speaker labels
Full transcript separating rep from homeowner. Searchable, exportable, attached to the deal record in your CRM.
Scores 8 to 12 dimensions per call
Rapport, needs discovery, presentation, objection handling, close, calibrated to your sales methodology.
Flags the moments deals pivoted
Timestamped feedback on the one to three specific moments where rapport broke, an objection went unhandled, or the close got rushed.
Coaches each rep personally
A Monday morning email per rep: their week's calls scored, their wins highlighted, their development areas with concrete moments to study.
Rolls up to the owner weekly
One team scorecard: ranked rep performance, recurring drop-off themes, deals at risk that need attention.
What coaching looks like for a single appointment
James, a 6-month rep, runs an in-home appointment Tuesday afternoon. He records the call on the company app. By Wednesday morning the AI has done its work.
James taps record at the start of the appointment. The recording uploads when he gets back to his truck.
James opens his email: full transcript, scores across 10 dimensions, three timestamped notes ("at 14:23 the homeowner mentioned budget and you skipped past it, try acknowledging next time").
The owner opens a weekly rollup: James, Tasha, and Marcus side by side. Tasha had the strongest week. Marcus dropped 8 points on objection handling.
Owner books a 15-minute touch with Marcus on objections. James and Tasha got useful feedback without the owner spending a minute in playback.
Three reps, fifteen appointments, ten hours of recorded calls, all coached without you sitting through any of it.
Captures audio from however you already record
Recording happens with whatever tool your team uses today. We take it from there and feed the results into your existing systems.
What you get with setup
Questions
What contractors ask about this system.
Does this require my reps to do anything new?
One new habit: hit record at the start of every appointment. After that, ingestion, scoring, and coaching all happen on their own. Most teams have the habit inside a week.
What if a rep doesn't want their calls reviewed?
That's a culture conversation rather than a technical one, and it's a fair concern. Lead with growth, not compliance. The owner sees a rollup; individual coaching goes straight to the rep. Most teams find it lowers the pressure, because feedback gets specific instead of "close more".
How does it handle non-English-speaking homeowners?
Transcription supports 30+ languages including Spanish. Scoring runs in English by default, and Spanish-language scoring can be built as a custom add-on.
Can it spot when a rep is pressuring or making false claims?
Yes. It flags pressure tactics, false claims, and anything that violates your script or training. Most owners use that to coach away from coercive selling rather than to punish anyone.
How long do you keep the recordings?
Audio is deleted after transcription unless you choose to keep it. Transcripts and scores stay in your dashboard indefinitely so trends are visible.
Let's talk.
Thirty minutes to walk through how your business actually runs and tell you honestly whether this would move the needle. Plenty of those calls end with us saying not yet.
AI-Assisted Quoting
Your rep enters the job specs after the appointment. The AI generates a polished, branded proposal with pricing, timeline, and warranty.
Read more→Follow Up
Inbound leads get a real reply in under a minute, and every finished job gets asked for a review. The two moments most businesses drop.
Read more→