For contractors · Customer comms
Homeowners never wonder what's happening. You never field another "where are you?" call.
Every milestone, from permit pulled to materials ordered to crew arriving Tuesday, fires an on-brand update to the homeowner. They feel taken care of. Your office doesn't field the calls.
$1,000 setup + $200/mo
Why this matters
The biggest source of customer dissatisfaction in contracting isn't quality or price, it's communication. Homeowners can't see permits, supply orders, or crew scheduling, so they assume nothing is happening. They call daily. They post bad reviews pre-emptively. They hold final payment. Meanwhile your office manager is answering "where are you?" texts while the crew is literally pulling into the driveway.
What it costs
One price, fixed before we start.
Project Communication
$1,000 · $200/mo
Milestone-triggered updates to the homeowner in your voice, with the next step always stated.
It watches your CRM for state changes rather than asking anyone to remember. Five to seven messages over a typical project, each ending with a specific next date, sent on whichever channel the customer first used, and never at 2am.
That is the price you pay, agreed before anyone starts. Take more than one system and the setup drops; the ladder is on the pricing page.
What the system does
Everything this system ships with.
Watches your CRM for milestone changes
Permit submitted, permit approved, materials ordered, materials arrived, crew scheduled, work in progress, job complete, all detected automatically.
Writes a real message for each milestone
On-brand, in your voice. Not a generic "YOUR PROJECT STATUS HAS BEEN UPDATED" notice. It reads like someone from your team wrote it.
Sends on the channel they already used
Text or email, detected from how they first contacted you. Spanish supported.
Always states the next step
Every message ends with a real timeline: "crew arrives Tuesday between 8 and 9" or "materials expected Friday". No ambiguity to call about.
Routes replies intelligently
Questions reach you in real time. Thank-yous log to the dashboard. Nothing slips through because nobody was watching.
Respects quiet hours
Won't text at 2am because a CRM event fired then. 8am to 8pm local by default, configurable.
A typical 14-day project, without you sending a single text
The Pulaskis signed Monday for a full re-roof. The old workflow: your office manager texts updates when she remembers. The new one:
Permit submitted. AI texts Linda: "Permit's in with the city. Expecting approval in 3 to 5 days. We'll text the moment it clears."
Permit approved. AI texts: "Good news, your permit cleared. Materials being ordered for Friday delivery. Crew's targeted for Monday."
Materials arrive. AI texts: "Materials are here. Crew is locked for Monday 8 to 9 AM. Expect 2 days of work."
Crew arrives. AI texts: "Crew's pulling into the driveway now. Should wrap by Tuesday end of day. Reply if anything comes up."
Job complete. AI texts: "All done. Yard's clean, debris is gone. Final invoice in your email shortly."
Linda got six on-brand updates over 14 days. Your office manager answered zero questions. Linda's review named communication as the reason she left it.
Triggered by your CRM, sent through your number
Watches whatever CRM you already use for project status changes and sends texts through your existing business number.
What you get with setup
Questions
What contractors ask about this system.
What if my CRM doesn't track milestones cleanly?
Setup includes mapping your actual workflow into trackable states. JobNimbus, AccuLynx, and ServiceTitan all support custom statuses. If your setup is sparse, we add the lightweight tracking step during setup.
Can I customise messages per project type?
Yes. Separate message libraries for re-roofs, repairs, solar installs, HVAC swaps. Same milestone framework, right voice for the job.
What if the homeowner replies with a question?
It either answers, for the questions we've trained it on, or routes to your team in real time. You reply directly and the homeowner hears back from your number.
Do I lose the personal touch?
You gain it. Your team stops drowning in routine texts and has time for the calls that matter: stopping by the site, hand-delivering the final invoice, asking about a referral. Routine goes automatic, personal stays personal.
Will it spam customers?
Most projects get five to seven messages spread over weeks, and quiet hours are enforced. Customers consistently report feeling looked after rather than bombarded.
Let's talk.
Thirty minutes to walk through how your business actually runs and tell you honestly whether this would move the needle. Plenty of those calls end with us saying not yet.
Follow Up
Inbound leads get a real reply in under a minute, and every finished job gets asked for a review. The two moments most businesses drop.
Read more→AI-Assisted Quoting
Your rep enters the job specs after the appointment. The AI generates a polished, branded proposal with pricing, timeline, and warranty.
Read more→