Capability 11 · Custom
A workflow you hate? An idea no one's built? Tell us.
The capabilities above are our core menu. When your business needs something that isn't on it, we scope a custom build together — fixed price for well-understood work, paid discovery first for novel asks.
One of the AI systems we build.
Why this matters
Every contracting business has at least one workflow that wastes hours every week and nobody has automated because it's too specific. Custom dispatch routing for a 12-truck fleet. Subcontractor payment reconciliation. Solar pre-qualification using utility data. Storm damage triage by region. Off-the-shelf software doesn't fit. Hiring a developer is expensive and slow. Our core capabilities are built on the same patterns most custom work needs, so a novel build is a scoped project, not a science experiment.
How a custom build works
Everything this capability ships with.
Free 90-minute scoping call
We walk through your workflow, the data involved, the tools you already use. End the call knowing whether it's buildable.
Fixed-price quote in 48 hours
No scope creep, no hourly billing surprises. You see the full cost up front.
Built inside your existing tools
Plugs into your CRM, phone, calendar, accounting. Not yet another login for your team to forget.
Shipped in under 30 days
Most builds go live within 30 days of contract. Complex multi-system integrations can stretch to 60.
30 days of post-launch tuning
Same as other capabilities — we tune until it works the way you actually do business.
You own the system
If you ever leave, the code and integrations are yours. We hand them off, you maintain them elsewhere.
Examples of the kind of build we take on
These are illustrative build shapes, not past client work — they give you a sense of the range. Most custom builds are some variation of "connect this data to that tool with judgment in the middle."
Storm response triage — after a major hailstorm, a roofer can get 200+ inbound calls a day. The kind of build we'd scope: an AI triage layer that scores each call by zip code, weather-event severity, and damage type, then surfaces the urgent ones to a sales rep fast.
Subcontractor reconciliation — matching subcontractor invoices against job records by hand can eat hours every week. The kind of build we'd scope: a workflow that matches invoices to jobs, flags discrepancies, and prepares approved invoices for your accounting system.
Utility-based pre-qualification — different electric utilities have different incentive math for solar. The kind of build we'd scope: a flow that asks for the homeowner's utility up front, pulls rate data, and prioritizes appointments where the economics actually work.
If you have a workflow eating hours every week, there's a good chance we can scope a build for it. Novel asks start with paid discovery so we can size the problem before anyone commits.
What you get
Questions
What contractors ask about this capability.
How do I know if my idea is buildable?
Schedule a scoping call. Most things are buildable. The ones that aren't, we tell you up front — and the scoping call is free either way.
How much does a custom build typically cost?
Most are $3,000-9,000 setup, depending on complexity. Compared to hiring a developer ($150-250/hr for 60-120 hours) or paying a SaaS subscription forever ($300-1500/mo), the math usually favors the custom build by a wide margin.
How long does it take?
Most builds ship inside 30 days from contract. Complex multi-system integrations can stretch to 60. We give you a firm timeline at quote.
What happens if I don't like it?
We tune for 30 days post-launch. If after that you don't see the value, you keep the code and don't pay ongoing retainer. We've never had a custom-build client churn because the build didn't work — if anything they're our stickiest accounts.
Can you give me an idea of what you'd build for my business?
Yes — schedule a 30-min discovery call. We walk through your operation, identify the biggest pain points, and tell you which of the 11 core capabilities + which custom builds we'd recommend, with rough cost.
Let's talk.
30 minutes to walk through your operation and tell you honestly which capabilities would move the needle — and which wouldn't. Half end with us saying "not yet."
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