Capability 04 · Reviews
More Google reviews. On autopilot. Without the awkward ask.
When a job completes in your CRM, the AI texts the customer a one-tap link to leave a public Google review, plus a friendly reminder. Designed to turn your finished jobs into a steady stream of reviews.
One of the AI systems we build.
Why this matters
Most contractors know reviews matter — they're the single biggest driver of inbound calls from local Google search. But asking for reviews feels awkward, the crew forgets, and the office manager has 20 other priorities. Most contractors finish 200 jobs a year and end up with maybe 15 reviews. Meanwhile their competitor — the one with 80+ reviews — climbs higher in local search, gets more clicks, looks dramatically more credible. Same crew quality. Different systems.
What the system does
Everything this capability ships with.
Triggers on job completion
Watches your CRM for the moment a job moves to "complete" and fires the request at the optimal time (default: 4 hours later, configurable).
Sends a one-tap Google review link
Every customer gets the same message: a warm thank-you and a direct, one-tap link to leave a public Google review. No star-rating popup, no friction.
A friendly, low-pressure ask
Opens in your brand voice — "the crew told us your job's finished, would you mind sharing your experience on Google?" — so the ask feels personal, not automated.
Routes replies to your team
If a customer texts back with a question or concern instead of clicking through, that reply lands with your team in real time so you can follow up.
Follows up if no response
Optional gentle nudges at 3 and 7 days if the customer doesn't reply initially. No spam, no harassment.
Tracks every request and outcome
Dashboard shows requests sent, responses, reviews posted, average star rating, week-over-week trend.
What a review request actually looks like
Friday afternoon. The crew finishes a re-roof for the Patels. The site lead taps "job complete" in your CRM.
Job marked complete in CRM. AI waits 4 hours per your settings.
AI texts Mrs. Patel: "Hi Anjali, this is [Your Company]. The crew told us your new roof's finished — would you mind sharing your experience on Google? Takes 30 seconds: [direct review link]"
Anjali taps the link. No app to install, no account hoops — straight to your Google review page.
Anjali posts a Google review. Your dashboard pings.
Same crew. Same job. Same Friday. Now with a review your competitor never got.
Triggered by your CRM, sent through your number
Watches for job-complete events in whatever CRM you use, and sends the text through your existing business number so it shows up branded.
What you get with setup
Questions
What contractors ask about this capability.
Is this against Google's review policy?
No. Google explicitly allows businesses to ask customers for reviews. What they prohibit — and what the FTC now treats as illegal — is "review gating": filtering by sentiment so only happy customers get the public link. We don't do that. Every customer gets the same one-tap link to a public Google review. That's the compliant approach.
What if a customer is unhappy?
If a customer texts back with a concern instead of clicking through, that reply routes to your team in real time so you can follow up and make it right. We never withhold the review link or steer feedback away from Google based on sentiment — that would violate FTC and Google policy.
How does review volume grow over time?
It depends on your job throughput and how many of those customers were getting asked manually before. The system is built to ask after every completed job, so the more jobs you finish, the more review requests go out — consistently, without anyone on your team remembering to do it.
Can it route to Facebook or Yelp instead of Google?
Yes. Google is the default because it's the biggest local SEO driver, but you can point the review link at Yelp or Facebook instead, or rotate destinations — every customer gets the same ask, you're just choosing the platform.
What about jobs with pending punch lists?
You pick the trigger. Most clients use "final invoice paid" rather than "first crew day complete" so the ask doesn't go out mid-job.
Let's talk.
30 minutes to walk through your operation and tell you honestly which capabilities would move the needle — and which wouldn't. Half end with us saying "not yet."
Project Communication
Permit approved, materials arriving, crew on the way — every milestone triggers an AI-written update to the homeowner.
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